Bopti

Visual identity
Website design
copywriting
Website development
Bopti has developed an AI-powered software solution that quickly detects and resolves hidden problems in every machine across an entire production line or fleet — within minutes, not days. Through its platform, Bopti is transforming the traditional approach to industrial optimization. Bopti wanted an audacious yet also professional and flexible visual identity system to help it stand out. Ayla designed the visual identity and website, wrote much of the copy, developed the website, and above all created a solid foundation on which to evolve the Bopti brand.
Creative direction: Oliver Read
Graphic design: Oliver Read, Wanwai Shum
Website design: Oliver Read
Website development: Vit Opravil